How to Upload Product Video on Amazon

Amazon has launched a new characteristic where you tin add a video to your Amazon production listing which will aid your business organization increase sales conversion. According to contempo statistics, 45% of people watch more than an hour of Facebook or YouTube videos a week, and 51% of marketing professionals worldwide proper name video as the type of content with the best ROI.

Pro Tip: This characteristic is only open to professional person sellers who accept been canonical as brand owners through Amazon Brand Registry Program.

Brands on Amazon from diverse categories and sizes are already leveraging this new Amazon video listing feature. Check out the instance from Invicta below,

And so why is this update so of import for Amazon sellers? Here are 5 reasons why sellers should take advantage of this feature:

1. The number one reason for using video in your product listings? Video converts more than customers.
2. Videos are far more than engaging to present information and demand more customer attention compared to text and images.
3. Videos accept higher memory rates then sellers tin can create video content to get the bulletin across to customers.
4. Having a video showing how your product works or fits will reply whatever questions customers might accept thus saving y'all from potential negative reviews.
5. Videos are bully for SEO. A lot of companies are putting priorities on video content and including a video in your production listing volition increase the likelihood that your customers will observe you when searching for relevant information.

Types Of Amazon Videos

There are various types of Amazon videos you can add to your product listing. Unboxing videos is 1 of the most popular considering people love seeing how a product works, what it looks like in reality, how it feels when belongings it, its dimensions, and more. It is easier to watch a video than to guess features by looking at images.

"It is easier to watch a video than to estimate features by looking at images"

Amazon listing videos are implemented in the backend where you would post Enhanced Brand Content, but they bear witness up in the frontend located at production images. Below is a elementary iii-pace guide for you to implement product listing videos.

How To Upload A Video To Your Amazon Listing

Pace one – Navigate to Upload & Manage Videos

Navigate to "Upload & Manage Videos" under the "Inventory" tab as shown in the image below.

Step 2 – Upload Video

Click "Upload Video" and find and select your video file.

Footstep 3 – Enter Video Details

The terminal footstep is to insert details of the video. Utilize a thumbnail that represents the video and take your main production keywords in your video title. Select the ASINs relating to the video and click the "Submit" button to send to Amazon for approval.

Terminal Thoughts

The list landscape is irresolute, proactive sellers are taking advantage of the ability to add video to production listings and are reaping the rewards. Video content is engaging, informative and quickly adds product brownie, in short...video sells! If you've done the hard piece of work maximising the number of eyes who find your list it is in your best interests to keep them there as long every bit possible to increase your opportunity for a auction. Loftier quality video content is a sure fire fashion to attain this.

Every seller has the opportunity to go brand registered, this opens a plethora of marketing opportunities including video content. Take initiative, go brand registered and capture low hanging sales from competitors who neglect to take advantage of this new listing strategy. An investment in loftier quality video content will pay dividends well into the futurity, elevating your listing higher up the contest, increasing conversion rates and growing your business organization.

Are you looking for your next winning product idea? Bank check out our Niche Finder Tool and download our Hot Products eBook with 60 real production examples to inspire and guide you lot on your path to Amazon success!

Kimberlee French

Product Research Proficient

Kimberlee has a long history in finance and business management. She practical her skillset to E-Commerce in 2018 launching a successful Shopify store. This brand was later expanded to Amazon in the U.s. and Australia and regularly features on Amazon best seller lists. Kimberlee continues to release new Amazon brands and thrive under the guidance of the ZonGuru squad.

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Source: https://www.zonguru.com/blog/how-to-add-video-to-your-amazon-listing

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